BrightSign XD Brings to Life Robert Wilson’s Video Portraits of Lady Gaga at the Musée du Louvre in Paris

Robert Wilson unveiled a ground-breaking new video installation at the Musée du Louvre in Paris, France. Powered by BrightSign XD, Wilson’s “Living Rooms” exhibit features Lady Gaga in the re-creation of several renowned paintings housed at the Louvre - The Death of Marat, The Head of St. John the Baptist on a Charger, and Mademoiselle Caroline Riviere – as well as one Japanese bondage-inspired portrait in which Lady Gaga appears bound and suspended in midair.

The striking installation is the perfect juxtaposition of modern artistic technique and classic artistic works, resulting in a provocative interpretation that blurs the lines between traditional art and modern pop culture. BrightSign’s digital signage media players power the entire installation, encompassing 17 separate LCD and plasma displays installed throughout the sprawling museum.

Dissident Industries handled the technical implementation, including development, production, post-production and installation. This project at the Louvre is the latest effort in Dissident Industries’ longstanding collaboration with Robert Wilson.

“The behind-the-scenes hardware that powers our video exhibits needs to be rock-solid, and BrightSign’s players are as rugged as they come,” said Matthew Shattuck, co-founder of Dissident Industries. “In terms of the players’ video quality, reliability and form factor, BrightSign wins by a mile.”

The Louvre’s curators ceased collecting contemporary art many years ago; therefore it’s quite unusual for a major video installation of this scale to be displayed at the museum. “Living Rooms” is attracting a great deal of attention, provoking a fascinating discussion about the modern interpretation of classic works. Lady Gaga is well known for pushing the boundaries of artistic expression, and her collaboration with Robert Wilson further cements her position as a pop culture icon.

“Living Rooms” opened in November 2013 and will run through February 2014.

Key Facts

Industry: Museum installation

Location: Paris, France

Integrator: Dissident Industries

Project: Robert Wilson’s “Living Rooms” at the Musée du Louvre


  • 17 BrightSign XD230 digital signage media players
  • 50-minute video portrait looped continuously during operating hours

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BrightSign, LLC is a privately held company located in Los Gatos, California founded in 2002 by Anthony Wood, the inventor of the digital video recorder (DVR) and Roku. BrightSign is the global market leader in digital signage media players, as named by IHS in its 2013, 2014 and 2015 "Global Market for Digital Signage" research studies which report market share of all media players and PC-based signage solutions combined. BrightSign players are known for their signature reliability, affordability and ease-of-use by the commercial digital signage market worldwide.

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