Stella McCartney

BrightSign Powers Screens at Stella McCartney Stores Worldwide

BrightSign, the market leader in digital signage players, was selected by Freehand to complete digital signage installations at Stella McCartney stores located across the globe. Freehand created and supplied content for the ‘arrows’ themed window installation, and BrightSign’s players display the content on 40 screens located in 14 Stella McCartney stores worldwide, including the US, UK, continental Europe and Asia. These installations further illustrate BrightSign’s prominence in window promotions for top fashion brands worldwide.

Stella McCartney, one of the world’s best-know fashion brands, commissioned Freehand to generate the signage content and install the players. Players for the European locations were supplied by one of BrightSign’s distributors, Pixels.

Freehand selected BrightSign players for these applications for their exceptional reliability and compact footprint. The units were comfortably concealed within the arrow features of the display, and were synchronized wirelessly, eliminating the need for unsightly network cables.

Key Facts

Industry: Premium retail

Location: Flagship Stella McCartney locations at Bruton Street and Brompton Cross in London, as well as Barcelona, Beijing, Dallas, Las Vegas, Los Angeles, Miami, Milan, New York, Paris, Rome, Shanghai and Tokyo

Integrator: Freehand

Distributor: Pixels

Project: Storefronts in premier fashion stores


  • 40 screens in 14 Stella McCartney stores worldwide
  • One BrightSign XD230 player with Wi-Fi module used with each screen
  • Up to ten players synchronized wirelessly to achieve a ‘ticker’ effect
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About Us

BrightSign, LLC is a privately held company located in Los Gatos, California founded in 2002 by Anthony Wood, the inventor of the digital video recorder (DVR) and Roku. BrightSign is the global market leader in digital signage media players, as named by IHS in its 2013, 2014 and 2015 "Global Market for Digital Signage" research studies which report market share of all media players and PC-based signage solutions combined. BrightSign players are known for their signature reliability, affordability and ease-of-use by the commercial digital signage market worldwide.

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